The Clark CARES Foundation was established with the idea of serving a broad array of needs. The foundation empowers individuals to make a difference through a comprehensive approach to giving, best embodied in the five pillars that describe the organization's core values.

Community - Uniting individuals together to build a stronger society
Advocacy - Raising awareness as an inspiration for action
Responsibility - Fostering a culture of accountability
Education - Empowering others to improve the world around them
Service - Committing resources to set values into motion

The five pillars of Clark CARES are represented in the five stars, which serve as the basis of the Clark CARES image. The Clark CARES logo depicts the Foundation putting these values into action.